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SEO & Marketing OverviewAttract Visitors that Convert to RevenueThe purpose of Search Engine Optimization (SEO) is to make a website more accessible to both search engines and users by optimizing a website for organic or natural search engine listings. Search Engine Optimization is the most cost-effective method in a Search Engine Marketing campaign. Even if you are going to spend additional money on advertising and paid placement, Search Engine Optimization must be your first step in promoting your site. At Jenica, we use proven search engine optimization methods to drastically increase
our clients’ return on investment. Search Engine Marketing (SEM) is a strategy that includes using SEO to promote a specific page to high rank within search engine results and in turn use those results to market a product or service. Search Engine Marketing positions your website for maximum visibility on search engines to dramatically increase lead generation, brand recognition, and sales. At Jenica, we use proven methods implimenting video and social marketing to form a strategic Search Engine Marketing plan around Search Engine Optimization by improving rank in organic or natural listings, paid or sponsored listings or a combination thereof to improve search engine rankings, bring qualified visitors to your site and convert more of your visitors to customers. |