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Advanced SEO & SEM

Lead Generation - below are typical tasks to promote targeted traffic to your site

For Lead Generation Specific websites:
  • Optimization for Business directories and Business Listings
  • Establish Visitor path scenarios and completed goal objectives.
  • Develop Social media of brand fan pages
For Paid Search Marketing:
  • Manage paid search keyword campaign of Google AdWords and/or Yahoo! and/or MSN Search Center within a defined budget and promotion goal
  • Write, test and modify Ad copy for improving performance with increased CTR
  • Expand the advertising reach by identify new search terms to trigger ads
  • Recommend and produce regional targeted ads within the Google Network to advertise in content sites
    related to birthday parties/conference room rentals
For Conversion Optimization:
  • Recommend/Install web analytics that will track and measure not only site traffic, search traffic,
    but conversions as leads for information request
  • Identify the top performing paid search terms as they relate to conversions (and then adjust bidding accordingly)
  • Test and measure various landing pages to reduce bounce rates.

For eCommerce websites:
  • Suggest optimization process for Google Base (the shopping engine) with examples
  • URL tag Google Shopping searches to recommend changes in SEO process.
  • Recommend shopping comparison websites for PPC marketing.
  • Help jump start social product reviews and development of brand fans
For Paid Search Marketing:
  • Manage paid search keyword campaign of Google AdWords and/or Yahoo! and/or MSN Search Center within a defined budget and promotion goal
  • Write, test and modify Ad copy for improving performance with increased CTR
  • Expand the advertising reach by identify new search terms to trigger ads
  • Recommend and produce regional targeted ads within the Google Network to advertise in content sites related to birthday parties/conference room rentals
For Conversion Optimization:
  • Recommend/Install web analytics that will track and measure not only site traffic, search traffic, but conversions as leads for information request
  • Identify the top performing paid search terms as they relate to conversions (and then adjust bidding accordingly)
  • Test and measure various landing pages to reduce bounce rates
  •  Create sales funnel scenarios that can identify any fallout during the purchase process

Jenica is ready to help you get to the next level.